Case Study: Typeform achieves 96% lead enrichment and accurate funnel routing with Scalestack

How Typeform powered their one-funnel initiative using Scalestack’s data-agnostic enrichment platform

Typeform, a no-code SaaS platform that creates digital forms and surveys, faced a significant challenge in managing its high volume of inbound leads. With hundreds of thousands of leads each month, their marketing and sales teams lacked the critical context needed to route them effectively. Relying on single-source data providers resulted in incomplete lead profiles, making it difficult to distinguish between B2B and B2C fits and identify high-value accounts, which risked lost revenue opportunities.

Scalestack implemented its data-agnostic enrichment platform to serve as an Autonomous Revenue Engine for Typeform. The solution provided real-time, multi-source lead enrichment and used AI to score leads against Typeform's ideal customer profile, enabling automated routing to the appropriate sales, self-serve, or nurture track. This resulted in a 96% average lead enrichment rate, allowed Typeform to accurately route hundreds of thousands of leads, and created a seamless process that drove prospects to the next best action, significantly improving conversion.

Typeform

Kristen Habacht

Chief Revenue Officer