Case Study: Astronomer expands its GTM funnel with Scalestack

How Astronomer expanded its GTM funnel with Scalestack

The data platform company Astronomer partnered with Scalestack to address several go-to-market challenges. Their ideal customer profile was overly narrow, their Salesforce instance was riddled with duplicate and invalid accounts, and their teams were burdened with inefficient manual data verification tasks, all of which were restricting pipeline growth.

Scalestack implemented an AI-driven enrichment and orchestration solution to cleanse Astronomer's CRM data and automate processes. This resulted in the de-duplication of over 12,800 accounts and the enrichment of tens of thousands of high-value accounts. The partnership yielded a 20% increase in marketing qualified leads and provided Astronomer's sales team with a scalable, dynamic source of truth for their operations.

Astronomer

Alex Bell

Head of Marketing Operations