Case Study: PropertyGuru achieves 8M+ monthly organic visits with Scalenut's managed content engine

PropertyGuru boosts clicks 635% with Scalenut

PropertyGuru, a regional PropTech leader in Southeast Asia, faced the challenge of scaling its production of high-quality, localized content across multiple countries without sacrificing editorial or SEO standards. They needed a partner to manage the heavy lifting of content creation and optimization. To address this, they turned to Scalenut for its managed editorial and SEO service.

Scalenut implemented a full-stack "Content Engine," providing a dedicated team to handle end-to-end content creation, optimization, and publishing. This solution led to a dramatic increase in organic performance, with total clicks growing by 635% and monthly organic traffic reaching over 8 million visits. As a result of working with Scalenut, PropertyGuru solidified its position as the market leader, dominating search rankings with over 17,000 high-value organic keywords.

PropertyGuru