Case Study: OmegaBrand achieves 10X AI-driven growth with Scalenut

OmegaBrand drives 10X ChatGPT referrals with Scalenut

The customer, OmegaBrand, a manufacturer of labeling solutions, had deep technical knowledge but an online presence that was not capturing high-intent B2B search traffic. They needed a strategic intervention to become the cited, trusted source on both traditional search and new generative AI platforms. They partnered with vendor Scalenut for its Full Strategy and Content Development program.

Scalenut implemented a comprehensive strategy that included a technical SEO audit and a focus on Generative Engine Optimization (GEO). This involved creating and optimizing content to be easily digestible by AI. The results were a 650% surge in domain impressions and a near 10X growth in qualified AI referral traffic from platforms like ChatGPT, firmly establishing OmegaBrand as a market authority.

OmegaBrand