Case Study: Michelin achieves faster, greener web performance with Scaleflex Cloudimage

The Michelin Guide cuts image weight 4.5x with Scaleflex

The Michelin Guide, a global leader represented by its digital platform Michelin.com, faced the challenge of optimizing performance and reducing the carbon footprint across its network of over 250 websites in more than 40 countries. Their goals were to ensure continuously optimized content, balance web performance with digital sobriety, and establish clear indicators for sustainability. To address these challenges, Michelin partnered with Scaleflex.

Scaleflex implemented its Cloudimage solution to compress, optimize, and deliver images via a multi-CDN with edge caching and lazy-loading. This solution resulted in webpages emitting less than 1 gram of CO2 per view, a fourfold reduction in the carbon footprint. The implementation by Scaleflex also made images 4.5 times lighter with no loss of quality, leading to a faster user experience and a significant decrease in data transfer, all achieved in under a week.

The Michelin Guide