Case Study: Bricocenter Italia achieves 87% bandwidth savings with Scaleflex Cloudimage

How Bricocenter streamlines UX for home improvement shoppers

Bricocenter Italia, a distributor of DIY and home improvement products part of GROUP ADEO, needed to optimize images for its e-commerce site to improve user experience and increase conversion rates. To address this challenge, they partnered with Scaleflex, which leveraged its Cloudimage media optimization and CDN delivery services.

Scaleflex implemented a solution that automatically optimized all 32 million of the retailer's images. This provided an improved user experience through responsive images adapted to various devices and resulted in an 87% reduction in bandwidth, saving significant CDN and storage costs. The Scaleflex solution also generates 15,000 responsive image variants daily.

Bricocenter Italia