Case Study: Easy Cash achieves faster load times and better SEO with Scaleflex Cloudimage

Easy Cash cuts page load time by 3 seconds with Scaleflex

Easy Cash, a franchise network specializing in second-hand products, faced a critical challenge after a site redesign. The increased number of images severely slowed down their loading times, harming their Core Web Vitals and causing them to lose organic search rankings on Google, which impacted visibility and traffic.

Scaleflex implemented its Cloudimage dynamic media optimization solution to automatically compress, resize, and deliver images. This resulted in images that were four times lighter and page loads that became three seconds faster, with LCP improving to 1.2s. These gains allowed Easy Cash to not only restore but surpass its previous SEO rankings.

Easy Cash