Case Study: Costa Coffee achieves faster global asset localization with Scaleflex

Costa Coffee saves 50% of shared asset management time with Scaleflex

Costa Coffee, a major global coffeehouse chain, faced challenges in managing its visual content across a large international franchise network. The company lacked a single source of truth for assets, had limited governance, and relied on an outdated internal resource center, which created friction for its marketing teams. To address this, they partnered with Scaleflex to implement a modern Digital Asset Management (DAM) solution.

Scaleflex implemented its DAM and Portals modules, providing a centralized system with clear governance and user rights. This enabled over 100 users to upload and edit content while making assets easily accessible to 200+ consumers. The solution allowed for country-level personalization and streamlined asset management. As a result, Costa Coffee centralized 5 TB of content across 18 countries within a year, saving 50% of the time previously spent managing shared assets and significantly improving collaboration and speed to market.

Costa Coffee