Case Study: BookMyShow achieves higher availability and performance with ScaleArc

ScaleArc Goes to the Movies with Higher Availability and Performance for BookMyShow’s Entertainment Ticketing Website

BookMyShow, India’s largest entertainment ticketing website, serves events across 87 cities and routinely handles more than 400 million page views per month. During blockbuster movie releases and major events its SQL Server database was overwhelmed, causing poor performance, downtime and lost sales; the company needed a rapidly deployable way to scale the database tier, maintain performance during traffic spikes, and avoid application changes.

BookMyShow deployed ScaleArc for SQL Server, a transparent database load‑balancing layer that added connection pooling, in‑memory caching and easier SQL scaling without changing the application. The change eliminated SQL connection surges, cached about 30% of queries, provided immediate capacity for traffic bursts and delivered zero downtime during peak events—enabling higher transaction completion rates and the site’s largest sales day without support incidents.

BookMyShow

Viraj Patel

Vice President, Technology