Case Study: DDP Yoga achieves zero downtime and 3,000% traffic scalability with ScaleArc database load balancing

ScaleArc and Rackspace Help DDP Yoga Ride the Wave of the Shark Tank Effect

DDP Yoga, a fitness e‑commerce business founded by Diamond Dallas Page, faced a sudden surge in demand after a viral video and its appearance on ABC’s Shark Tank. The company needed to rapidly handle massive traffic spikes across time zones, scale its infrastructure (from a few servers to dozens), and avoid any downtime that would hurt sales and customer experience.

Within 24 hours Rackspace and ScaleArc deployed a scaled web and database architecture and a transparent database load‑balancing/cache layer. The solution delivered continuous availability and faster queries, enabling the site to absorb roughly a 3,000% traffic increase, handle nearly a 2,000x spike in transactions with zero downtime, serve 30% of queries from cache, and achieve record revenue in the days after the show.

DDP YOGA