Case Study: TIME delivers immersive, trustworthy AI journalism with Scale AI

TIME - Customer Case Study

TIME, a prominent media and publishing company, needed to quickly build a unique and safe generative AI solution to modernize how readers engage with its content. The challenge was to move beyond static articles and create an immersive, interactive experience that maintained its high journalistic standards and protected against inappropriate content, all on a very tight two-month timeline. They partnered with Scale AI to address this.

Scale AI implemented a multimodal solution called TIME AI, featuring conversational chat, summaries, translations, and audio. They used fine-tuned models and implemented extensive safety guardrails tested against over 7,000 attack vectors. The result for TIME was an extended audience, increased engagement, and strengthened recognition as an innovative leader in the media industry. The successful project was delivered in just two months.

TIME

Jessica Sibley

Chief Executive Officer