Case Study: TextNow saves $790K with Scalarr fraud detection

TextNow saves $790K with Scalarr fraud detection

TextNow, a mobile communications company, faced significant challenges with sophisticated mobile app install ad fraud infiltrating its user acquisition campaigns. This fraud included known types like smart bots and click spam, as well as a novel and previously unidentified fraud method that was evading other solutions. To combat this and protect its advertising budget, TextNow partnered with Scalarr and its AI-powered anti-fraud solutions.

Scalarr implemented its advanced fraud detection to analyze TextNow's traffic. This led to the discovery of a new fraud type, dubbed Complex VTA Spoofing, and enabled the successful negotiation to reject fraudulent installs. The solution provided by Scalarr resulted in direct savings of $790,000 for TextNow, while also improving overall traffic quality and increasing return on investment through ongoing protection.

TextNow