Case Study: Goodgame Studios fights mobile fraud with Scalarr

Mobile Company - Customer Case Study

Goodgame Studios, a successful mobile game developer with millions of installs for titles like Empire: Four Kingdoms, faced a significant challenge with increasingly sophisticated ad fraud. Their internal scripts and tools could only catch primitive fraud types, leaving them vulnerable to newer, smarter techniques like mixed traffic and modified click-spamming that could emulate real user behavior. This complex and evolving threat put their substantial marketing budget at risk, prompting them to seek an advanced solution, leading them to the vendor Scalarr.

Scalarr implemented its machine learning and big data algorithms to analyze a huge number of metrics and their interrelations, providing more efficient analysis than manual or rule-based techniques. This solution gave Goodgame Studios a much clearer interpretation of fraud, allowing them to identify that 97% of click-spamming was actually a modified, more insidious type. As a result, the company gained higher confidence in buying traffic, stopped paying for these disguised fake installs, and benefited from Scalarr's solution which boasts up to 97% accuracy in detection.