Case Study: ZiMAD saves marketing budget and secures revenue with Scalarr

How We Help ZiMAD Save Marketing Budget & Secure Revenue

ZiMAD, a major mobile game publisher behind titles like Magic Jigsaw Puzzles, needed to protect its aggressive user acquisition strategy as it tested many new traffic sources, including riskier affiliate, DSP, API, and OEM channels. To better identify suspicious installs that were not always flagged by its MMP, ZiMAD turned to Scalarr and its Protection Suite for additional fraud and invalid traffic detection.

Scalarr helped ZiMAD validate traffic quality, support refund negotiations with hard evidence, and automate IVT monitoring. In Q1 2021, Scalarr detected 13,163 fraudulent installs and 5,937 invalid installs, helping ZiMAD avoid an estimated $30,000 in quarterly revenue losses, save around 40 hours of UA team time each month, and choose more trustworthy traffic sources.

Zimad

Natalia Demochkina

UA Manager