Case Study: GOAT Games reduces mobile ad fraud with Scalarr Protection Suite

Goat Games stops 58,446 fraudulent installs with Scalarr

Goat Games, a mobile game publisher, faced significant financial losses due to mobile ad fraud while scaling its user acquisition through new traffic sources. To combat this threat and protect its marketing budget, the company partnered with Scalarr and implemented its AI-powered Protection Suite.

Scalarr's solution used multi-layered machine learning to analyze over a million installs, accurately detecting over 58,000 fraudulent installs. This prevented an estimated loss of more than $350,000. The implementation also improved the legitimacy rate of installs and enabled Goat Games to optimize its campaigns, resulting in a positive impact on its marketing spend and overall ROI.

Goat Games