Case Study: Casa & Vídeo achieves dynamic in-store digital signage with Scala

Ya Mogu Chosen to Manage Digital Signage Network at Brazilian Retail Chain Casa & Vídeo

Casa & Vídeo, a fast-growing Brazilian retail chain with stores in 31 cities, wanted to launch its first digital signage network to improve in-store communication and promotional messaging. Scala’s partner Ya Mogu was selected to manage the project, using the Scala InfoChannel® platform for the pilot rollout in a Rio de Janeiro store.

Scala and Ya Mogu implemented 42-inch plasma screens managed from a network operations center, featuring Casa & Vídeo’s own video content plus supplier advertising. The solution is being expanded with dynamic pricing, Bluetooth integration, ambient sound control, and interactivity, marking an important milestone for retail digital signage in Brazil.

Casa & Video

Yuri Berezovoy

Principal