Case Study: WE Fashion boosts flagship store engagement with Scala

WE Fashion deploys 40 digital signs across flagship store with Scala

WE Fashion, a European fashion retailer, sought to create a unique flagship store in Amsterdam that blended its rich heritage with a modern, state-of-the-art shopping experience. The challenge was to develop a flexible digital solution that highlighted the brand's history while providing future-proof convenience and demonstrating its commitment to sustainability, all without disrupting store operations. They partnered with vendor Scala to achieve this goal.

Scala implemented a comprehensive digital solution featuring adaptable displays installed at 40 locations throughout the store. This included screens showing real-time promotions and social media feeds, interactive touchscreens for browsing e-commerce, and QR codes to learn about sustainability initiatives. The solution also featured modernized customer service points to reduce queues and interactive fitting rooms. The successful Amsterdam flagship will now serve as a scalable model for implementation across all 180 WE Fashion stores.

WE Fashion