Case Study: Cines Unidos Movie Theatre achieves dynamic, revenue-boosting menu displays with Scala

UnoLink Launches First VideoMenu Setup at Cines Unidos Movie Theatre in Sambil Mall

Cines Unidos Movie Theatre needed a more engaging way to present concession menus and promotions across its locations, while keeping information fresh and easy to manage. To solve this, Scala-powered VideoMenu technology was introduced through Scala Certified Partner UnoLink, replacing static menus with dynamic digital displays.

Scala’s solution enabled remote updates, price changes, and targeted offers from a single database, helping Cines Unidos tailor content by time of day and location. The rollout improved product “appetite appeal,” eliminated printing and distribution costs, and was reported to drive tangible sales growth and better last-minute purchase decisions across more than 24 theatres nationwide.

Cines Unidos Movie Theatre

Luis Ginestra

Concessions Manager