Case Study: Türk Telekom drives sales across 1,300 stores with Scala digital signage

Türk Telekom rolls out the largest digital signage network in the region to drive sales across 1,300 stores

Türk Telekom, Turkey’s leading telecom operator with 1,300 stores across 81 cities, needed a better in-store experience to help customers find products, compare offers, and see the brand’s value more clearly. To support that goal, Türk Telekom worked with Scala and Kiosk Innova on a digital signage solution for its retail network.

Scala powered the content management system behind the rollout, enabling remote, centrally managed messaging, price updates, wayfinding, and sales content across the network. The result was the largest digital signage network in the region, improving sales support, store branding, staff communication, and operational efficiency while reducing maintenance and paper-based costs.

Türk Telekom