Case Study: Sure Travel achieves faster, more effective product communication with Scala

Travel Agents Improve Product Communication

Sure Travel, a travel agency in Allensnek, South Africa, struggled with the high cost, slow turnaround, and limited flexibility of manually produced posters and airfare boards. Updating specials could take 2–3 weeks and cost up to $100 per poster, making it difficult to communicate current offers quickly and accurately to customers.

Scala provided a dynamic digital signage solution using InfoChannel® Designer, Network Manager, and Player, enabling centrally managed, real-time updates of travel specials and airfares. The result was a reliable 24/7 system that improved speed to market, supported location-specific promotions, and reduced ongoing signage effort; initial ROI calculations showed the system could cost about the same as printing two posters per month and updating the airfare board weekly.

Sure Travel

Cornel Van Lingen

General Manager