Case Study: The Bar Network captures significant market share with Scala

The Bar Network - Customer Case Study

The Bar Network, launched in Rio de Janeiro’s Conversa Fiada Botequim chain, needed a fresh way to engage bar patrons with localized, dynamic communication. Using Scala’s InfoChannel platform through partner Ya Mogu, the network targeted an audience typically over 30 and reached about 60,000 customers per month across six bars.

Scala helped power a centrally managed digital signage solution spanning plasma screens and projectors, with content including promotions, news, interactive quizzes, sports, music videos, and ambient audio. The rollout was an immediate success with strong acceptance from customers and bar owners, generating interest from other major bar chains and helping The Bar Network expand its market potential.

The Bar Network

Yuri Berezovoy

Principal