Case Study: Star Tour achieves a stronger brand and better customer experience with Scala

Star Tour Customers Tour the World with the Aid of a Digital Signage Network

Star Tour, part of TUI Nordic, wanted to strengthen brand awareness, grow market share across the Nordic region, and improve the customer experience in a highly competitive travel market. To do this, Star Tour turned to Scala and a Scala Certified Partner, Ferd Consulting AS, to replace outdated printed posters with a centrally managed digital signage network across its travel agencies.

Scala helped Star Tour deploy dynamic, location-specific signage that could be updated easily from corporate headquarters while maintaining a consistent brand image. The rollout began in five agencies in Norway, including six screens in Oslo, with additional deployments planned for Sweden, Finland, and Denmark. The new system reduced printing and distribution costs, improved content relevance, and gave Star Tour a more interactive in-store experience, with scalable plans for more agencies and future customer and employee communications.

Star Tour

Steinar Lindvall

IT-Manager