Case Study: SF Bio AB achieves a more modern movie experience and increased sales with Scala

SF Bio AB Deploys Digital Signage Network Throughout Swedish Movie Chain

SF Bio AB, Sweden’s leading theater chain with 36 movie theaters and 242 halls, wanted to modernize the moviegoing experience while improving food service, signage, and overall customer engagement for its 15 million annual visitors. To do that, SF Bio AB worked with Scala and Scala Certified Partner Zone Systems to launch a digital signage network using Scala InfoChannel® across selected theaters.

Scala’s solution enabled dynamic digital menu boards, movie posters, and trailer previews with flexible local content and theme-based updates across multiple screen groups. The result was lower costs for printing and transporting menus and posters, faster promotion updates, a more modern in-theater experience, and increased sales at the counter; SF Bio AB reported a clear rise in revenue and described the network as “stylish” and “fresh.”

SF Bio AB

Timan

SF Bio AB