Case Study: Formula Kino achieves centralized digital signage across 460 screens with Scala

Scala solution powers 460 screens for leading cinema chain

Formula Kino, one of Russia’s leading cinema chains, needed a way to modernize customer communications across dozens of locations and time zones without juggling multiple siloed systems. Working with Scala and its digital signage platform, the company set out to centrally manage content for video walls, ticketing desks, digital posters, and menu boards.

Scala delivered a single automated digital signage solution powered by Scala Content Manager and Scala Script, replacing three separate systems and enabling location-specific playlists from a central content library. The rollout now supports 460 screens with 114 players, reduces the time and resources needed to update promotions and showtimes, and delivered ROI on the three-by-one digital posters in less than one year.

Formula Kino

Andrey Alikberov

CIO