Case Study: PT Metra Digital Media achieves profitable DOOH growth with Scala Enterprise Digital Signage Software

Scala Provides Dynamic and Flexible Solutions for PT MD Media’s Digital Advertising Expansion

PT Metra Digital Media, one of Indonesia’s biggest advertising agencies, expanded into Digital Out-of-Home (DOOH) services in 2014 and deployed more than 40 LEDs across the country. To manage digital advertising screens in multiple locations, the company chose Scala Enterprise Digital Signage Software.

Scala implemented a web-based central server and Content Manager that let PT Metra Digital Media monitor and update LED content in real time from Jakarta, while automating ad scheduling and maintenance. The result was greater operational efficiency, reduced manpower time and cost, and significant profit growth from the DOOH business, with each LED now looping 5–10 ads and helping attract more advertisers.

PT Metra Digital Media

Samsu Muharlan

Manager