Case Study: MEDI TV enhances the patient experience with Scala

Scala Powers MEDI TV The First Medical Info Channel In Croatia

MEDI TV, Croatia’s first hospital TV channel created by POS Marketing, needed a cost-effective way to inform patients and visitors across hospitals while reducing the frustration of long waits. Using Scala digital signage, the service displays waiting times, hospital information, and educational content on 40” screens with built-in PCs in waiting areas.

Scala helped POS Marketing centralize content creation and management with Scala Designer, Scala Content Management, Scala Player, and Scala Advantage. The result was a reliable, easy-to-update infotainment channel with one-hour content loops that improved the patient experience, shortened perceived wait times, and is now aimed at expanding to all 35 hospitals in Croatia.

Medi TV

Kresimir Svigir

Marketing Director