Case Study: AEG Multimedia achieves engaging fan interaction with Scala

Scala Helps Solve the Puzzle of Fan Interaction for Fox Mystery Series

AEG Multimedia needed a creative way to help Fox Broadcasting engage fans around the Gracepoint mystery series and manage a highly complex display schedule across the LA LIVE entertainment complex. Using Scala and its digital signage tools, AEG Multimedia integrated live fan voting with on-site screens and social media, while coordinating content across a mix of screen sizes and formats.

Scala helped AEG Multimedia automate the campaign with Scala Enterprise Designer, using groups and interrupt commands to trigger content at precise times, including special Wednesday scheduling for the show’s air date. The solution delivered real-time voting results on 20 screens and kept fans engaged throughout the ten-week campaign, driving continuous participation on the website and social channels.

AEG Multimedia

Jeff Curtis

Senior Director of Digital Signage