Case Study: Randstad boosts candidate attraction with Scala digital signage

Randstad uses digital communication to attract the right candidate

Randstad, a global HR services provider, wanted a more modern way to attract job candidates and passersby across its branches. Its offices were still using printed A4 job postings, so it turned to Scala partner QYN and Scala software to create dynamic digital displays that better reflected the brand and showcased current vacancies.

Using Scala, Randstad and QYN rolled out 350 screens across 140 locations, with content that updates job opportunities, highlights top employers, and lets visitors scan QR codes for more information. The result was stronger brand visibility, branches that are recognizable from a distance, increased candidate footfall, and a new communications platform that positions Randstad as a modern leader in recruitment.

Randstad

Wim Vos

International Design Manager