Case Study: Hypo Alpe-Adria-Bank achieves stronger customer engagement with Scala InfoChannel digital signage

POS Marketing delivers Digital Signage Technology to the Croatian Financial market

Hypo Alpe-Adria-Bank, a dynamic Croatian financial institution, wanted a better way to inform customers about new products and services while reinforcing its modern brand image. To meet this need, the bank worked with Scala and its certified partner POS Marketing to introduce Scala’s InfoChannel® digital signage technology in Croatia.

Scala and POS Marketing installed the first InfoChannel® network across four bank locations in Zagreb, Split, Rijeka and Osijek, with central management from Zagreb. The rollout used 42-inch Fujitsu plasma screens and custom content scripts combining video, 3D animation, graphics and database-driven data. The project was successful enough that Hypo Alpe-Adria-Bank planned to expand the network to 60 more locations, including Hypo Alpe-Adria Leasing and other sister companies, extending the reach of its in-branch communications.

Hypo Alpe-Adria-Bank

Vjeran Rubesa

Manager for POS Marketing