Case Study: Dubai Airports enhances passenger services with Scala

Passenger Services at Dubai Airport Leaps Ahead

Dubai Airports wanted a smarter way to use its existing MATV network to improve the passenger experience at Dubai International Airport, especially for travelers waiting in boarding lounges. The airport sought a solution that could deliver useful destination information, entertainment, and targeted advertising through “The Airport Channel,” and Scala provided the software and services behind this localized channel concept.

Using Scala’s platform, Dubai Airports turned its MATV system into a passenger information and entertainment service covering Terminal 1, Sheikh Rashid Terminal, and the tunnel. The new channel delivered tailored content in 32 boarding lounges, supported personalized messages and scrolling subtitles, and created advertising opportunities aimed at passengers heading to specific destinations. The project improved service quality for waiting travelers and opened a measurable new revenue stream through targeted ads.

Dubai Airports