Case Study: Last Call Studio achieves a 30% sales lift with Scala digital signage analytics

Optimizing Digital Messaging Strategy Andboosting Sales At Last Call Studio

Last Call Studio wanted to use digital signage to increase sales, but was cautious about investing without a clear ROI. Scala helped the retailer pilot a test program in one store using in-store digital displays and analytics, focusing on dresses, shoes, and handbags while tracking customer traffic and sales performance.

Scala then refined the messaging based on the data, increasing handbag ad frequency and better aligning content with inventory. The result was a stronger customer response and measurable sales gains, including about a 30% lift in handbag sales versus the first signage iteration, along with higher dress and shoe conversions.

Last Call Studio

Ignaz Gorischek

Vice President, Store Development