Case Study: Berkley Cinemas achieves a more engaging cinema experience with Scala digital signage

New Zealand Cinema Chains Deploy First Digital Signage Network

Berkley Cinemas wanted to create a cutting-edge cinema environment for its flagship New Zealand location while better displaying movie times, trailers, cinema information, and advertising. The chain chose Scala InfoChannel® through SignActive to help build a digital signage network that would improve the movie-going experience and support higher ticket and candy sales.

Scala, working with SignActive, implemented a network of plasma screens and a suspended display tied into the cinema database and Vista software for real-time updates. The system delivered live movie times, ratings, trailers, and promotional content across multiple sites, and Berkley Cinemas reported that the new signage was more functional, matched the cinema’s look and feel, and had generated positive customer feedback and improved sales.

Berkley Cinemas

Andy Fordham

Cinema Complex Manager