Case Study: NPR achieves engaging visitor experiences with Scala digital signage

New NPR Headquarters Leverages Scala Software to Inform and Engage Visitors

NPR moved into its new Washington, D.C. headquarters in 2013 with a challenge to create a visually engaging visitor experience across a large lobby videowall, elevator lobby screens, and exterior digital displays. Using Scala software, NPR needed a flexible way to manage and schedule dynamic news, arts, and music content while staying true to its design standards and brand.

Scala, implemented by certified partner Imperatives, Inc., delivered a digital signage system that mapped content across the Mosaic Media Wall, synchronized ticker feeds and the Icon Tower, and enabled time-based scheduling and easy content updates. The solution helped NPR become self-sufficient in managing its signage and created a more captivating, coordinated experience for visitors, staff, and passersby.

NPR

Jan Metzger

President of Imperatives