Case Study: Muvico Theaters achieves dynamic, POS-driven digital menu board control with Scala

Muvico Theaters Connect Digital Signage Network to POS System to Drive High-End Cinema Business

Muvico Theaters, a high-end cinema chain with 259 screens across 14 locations, wanted a digital menu board system that matched its upscale theater experience and could integrate with its POS system. The company needed scalable, visually appealing menus that would support enterprise-wide pricing and promotions; Scala was the vendor behind the digital signage solution.

Scala’s solution, delivered with partners, used three 42-inch LCD displays and one 50-inch plasma screen to create dynamic menu boards driven by a single media player and connected to Muvico’s POS data. The system enabled real-time updates based on inventory and promotions, and gave local managers control over pricing and offers while maintaining brand consistency, helping Muvico exceed its expectations for both image and operational flexibility.

Muvico Theaters