Case Study: ZOOM TV achieves nationwide multi-venue digital signage reach with Scala

Monopoly Media Launches Eastern Europe’s Largest Digital Out-of-Home Network

ZOOM TV, launched by Monopoly Media in Romania, needed a way to build a national digital signage network that could reach diverse audiences across metros, malls, leisure venues, and airports while balancing broad reach with targeted, venue-specific content. The challenge was to centralize scheduling and content management for more than 3,500 screens and create a scalable model that would also deliver value to hosts, retailers, and advertisers. Scala was selected to support this effort with digital signage design, scheduling, and management capabilities.

Scala helped implement a four-channel network with sub-brands tailored to commuters, shoppers, nightlife audiences, and air travelers, while enabling centralized control and remote updates across the full network. The result was Romania’s first countrywide multi-venue digital signage brand and the largest screen network in Eastern Europe, reaching more than 1 million viewers per day. With Scala, ZOOM TV gained the flexibility to manage thousands of content elements, improve relevancy, and offer measurable commercial returns through shared airtime and media revenue.

ZOOM TV