Case Study: Monopoly Media achieves a modern patient experience and new ad revenue with Scala InfoChannel

Monopoly Media Introduces Clinic TV with Scala InfoChannel

Monopoly Media, a Scala Certified Partner and one of Romania’s largest advertising agencies, needed a way to modernize and improve service across private medical clinics while also creating a new revenue stream. Using Scala InfoChannel, it launched “Clinic TV” for 40 clinics in Bucharest to entertain and inform patients during their 15–20 minute waits.

Scala helped Monopoly Media deploy a targeted digital signage network with 40 plasma screens and 32 LCD screens broadcasting medical content, clinic information, and third-party advertising. The result was a more modern patient experience, better communication of clinic messages, and added monetization through ads for medical products and events, with plans to expand the network beyond Bucharest.