Case Study: Manchester Central achieves streamlined digital signage management with Scala

Manchester Central - Customer Case Study

Manchester Central needed a flexible digital branding system for its busy convention center foyer, where event turnarounds were fast and content had to be updated quickly without relying on external graphics or agency support. It also needed a solution that would perform well in a bright, daylight-filled space. Scala, working with Pixel Inspiration, was selected to help deliver this project using a digital signage platform.

Scala and Pixel Inspiration implemented a six-screen projection setup with two Scala players and Pixel’s hosted Scala Content Manager Service. The result gave Manchester Central near-real-time content updates, flexible event branding, improved wayfinding, and the ability to use the screens as an advertising platform to generate revenue. The dynamic templating also meant much of the content could be updated without graphics skills, reducing effort and speeding up changes.

Manchester Central