Case Study: MuchMore achieves more engaging hotel guest experiences with Scala

Making the attractions more attractive digital media helps hotel visitors select their leisure destinations

MuchMore, an Italian direct marketing agency and operator of a hotel leaflet dispenser network, needed a more elegant and effective way to help hotel guests discover local attractions while still offering printed information. Working with Scala and its partner Konvergence, MuchMore sought to modernize traditional dispensers across hotels in Northern Italy and make it easier to present up-to-date, branded recommendations.

Scala helped deliver an integrated leaflet-and-digital-signage solution with a touchscreen interface, local content storage, live web updates, and centralized monitoring. The system was rolled out across 70 hotel locations, enabling real-time content control, faster updates, lower maintenance and restocking costs, and new revenue opportunities from expanded advertising inventory and services.

Much More

Giovanni Vitaliani

Much More