Scala
195 Case Studies
A Scala Case Study
Larnaca International Airport faced the challenge of creating a state-of-the-art digital media showcase for its new €450 million, 100,000 square foot terminal, while maximizing advertising revenue and reaching valuable traveler audiences. Scala, working with partners including GnosySoft, helped deliver the digital signage project for the airport’s new network.
Scala implemented a dynamic mix of high-tech static and motion media placed strategically throughout the airport, creating an eye-catching arrival experience and flexible advertising opportunities for both small and large brands. The project successfully supported a wide range of premium campaigns and was recognized through partner success, including a Viscom Award win, reflecting the impact of Scala’s contribution.