Case Study: KIA Motors Northern Asia drives interactive dealership engagement with Scala digital signage

KIA Motors Northern Asia equips 180 dealerships with Scala digital signage

KIA Motors Northern Asia (KMR) undertook a major brand reinvention and sought a digital communication platform to support its new 'Red Cube' dealership identity and enhance engagement with customers. To achieve this, they partnered with vendor Scala to implement a comprehensive digital signage solution.

Scala implemented a centrally managed network of digital signage, including multiscreen video walls, standalone displays, and interactive kiosks, across all 180 KIA dealerships in Northern Asia. The solution utilized over 500 screens driven by 540 Scala media players. This deployment allowed KMR to efficiently broadcast dynamic product and brand information, resulting in strengthened customer relationships and positive feedback from both dealers and end users. Scala's platform became a standard requirement for all new KIA dealers in the region.

KIA Motors Northern Asia (kmr)