Case Study: Istanbul Atatürk Airport achieves dynamic traveler engagement with Scala

Istanbul Atatürk Airport Installs Dynamic Digital Media Network

Istanbul Atatürk Airport needed a way to create more dynamic, branded communications for the many travelers moving through its international terminals. Working with Scala through certified partner Digiboard, the airport implemented a digital advertising and communication platform using the Scala InfoChannel® digital signage solution.

Scala’s solution powered a network of 58 plasma screens and a large 120" LED display across key airport locations, delivering 24/7 content and targeted ads. The network reached about 50,000 travelers a day, rising to 70,000–80,000 in peak season, or an estimated 20 million travelers per year, and helped Digiboard secure agreements with 3 major advertisers soon after launch.

Istanbul Atatürk Airport

Lazar Demisulam

Digiboard Director