Case Study: Naples International Airport achieves stronger passenger engagement and advertising revenue with Scala

Information And Advertising United In One Digital Communication System Reach 5,7 Million Passengers At Naples Airport

Naples International Airport, operated by GE.S.A.C., wanted to improve the passenger experience while creating new advertising opportunities across its departure hall. With 5.7 million travelers passing through each year, the airport needed a simple, reliable digital communication system that could combine service information and ads in a highly visible location.

Scala implemented a digital signage solution using the Scala Content Manager and Designer platform to power two large LED walls with one player and one channel split into two frames. The installation enabled simultaneous service messaging and advertising, helped Gesac sell ad slots to third parties, and significantly reduced operating costs while increasing revenue through a much higher guaranteed viewing rate for brands.

Naples International Airport

Guglielmo Cirillo

Product Manager Advertising