Case Study: Hollywood & Highland achieves 24/7 high-impact billboard scheduling and revenue growth with Scala

InfoChannel Runs an 85 Foot LED Billboard 24/7

Hollywood & Highland, the $615 million entertainment and retail complex in Los Angeles, needed a reliable way to manage the complex content scheduling for its massive LED billboard displays, including the 85-foot “Zipper” and the “Marquee.” With high advertising demand, multiple content types, and ultra-wide screen requirements, the team needed software that could deliver precise timing and uninterrupted playback.

Scala provided the scheduling and content management software used to run the displays, enabling nested playlists, synchronized ultra-wide video, and flexible day-long programming. The solution was installed just three weeks before opening and has run flawlessly ever since, helping generate significant advertising revenue and putting the display on track to recover its roughly $2 million cost in just over two years.

Hollywood & Highland