Case Study: Indianapolis Museum of Art achieves better visitor guidance and information delivery with Scala InfoChannel

Indianapolis Museum of Art and Scala InfoChannel Guide the Way to Inform Museum Visitors

The Indianapolis Museum of Art faced a visitor-navigation challenge in its new Glass Rotunda entrance as part of a $220 million expansion, needing a clear way to direct large crowds and share key information in an open, light-filled space. To solve this, it worked with Scala and Digital AV using Scala InfoChannel software to create a digital signage system with three large displays for museum updates, ticketing, events, and exhibit information.

Scala implemented a centrally managed, remotely updateable signage network that could run 24/7 and schedule content as needed across the museum. The project was completed in 90 days, reduced reliance on printed materials, and improved speed to destination for visitors; the museum reported high satisfaction, and the system was described as having already paid for itself through efficiency gains.

Indianapolis Museum of Art

Tom Johnson

President of Digital AV