Case Study: Hunkemöller achieves a unique in-store shopping experience with Scala

Hunkemöller new dimension to shopping experience

Hunkemöller, the Benelux lingerie market leader, wanted to elevate its flagship store experience beyond traditional retail by creating a more sensory, engaging environment for shoppers. In its new stores, the brand looked for a way to combine picture, sound, light, scent, and interactivity to support an unforgettable in-store journey, including an interactive fitting room. Scala was part of the solution.

Scala helped Hunkemöller implement a highly personalized retail concept using digital signage and interactive technology, in cooperation with DOBIT. The result was a popular fitting-room experience that customers found comfortable and that Hunkemöller says clearly boosted sales, while helping create a distinctive, immersive shopping experience across 800+ locations and flagship stores in cities like Maastricht and Amsterdam.

Hunkemoller

Britta Hall

Global Retail Experience Manager