Case Study: Hopalong Animal Rescue achieves greater public awareness and animal adoptions with Scala InfoChannel

Hopalong Animal Rescue Finds New Homes for Katrina Homeless

Hopalong Animal Rescue needed a better way to share the stories of homeless animals and reach more people with pictures and video, including remote content updates and simultaneous playback across multiple locations. Working with Scala and Vizicast Multimedia, the organization chose the Scala InfoChannel® system to help broadcast its cause and highlight the animals it rescued after Hurricane Katrina.

Scala implemented Scala InfoChannel® to power dynamic presentations in fundraising events and shopping malls, giving Hopalong Animal Rescue a flexible, easy-to-use platform for rotating exposure and public education. The rollout drew an enthusiastic response from supporters, helping the rescue showcase 35 Katrina animals and strengthening awareness of its mission through well-received cause-related marketing efforts.

Hopalong Animal Rescue

Dawn Carlson

Hopalong Animal Rescue