Case Study: Hard Rock Hotel and Casino achieves a scalable, dynamic digital signage upgrade with Scala

Hard Rock Hotel and Casino Deploys Scala Digital Signage Network during Extensive Renovation Project

Hard Rock Hotel and Casino in Las Vegas needed to replace an outdated RF-based video system with a more flexible, scalable digital signage platform that could support dynamic content, remote browser access, and future renovation needs. As part of its $750 million renovation, the property turned to Scala’s InfoChannel solution to improve resolution, update messaging more easily, and enhance the guest entertainment experience across the resort.

Scala implemented a customized InfoChannel digital signage network with 11 media channels, Dell Optiplex media players, Samsung LCD screens, and browser-based remote management. The rollout was phased in with minimal downtime, and the new system improved the property’s visual branding while giving Hard Rock a platform that could scale with future needs during the renovation.

Hard Rock Hotel and Casino

Philip Shalala

VP