Case Study: Flight Centre Travel Group achieves measurable retail engagement gains with Scala

Flight Centre Travel Group Sees Measurable Results Switching To Digital Signage In Retail Stores

Flight Centre Travel Group wanted to modernize its retail stores and create a more engaging in-store travel experience for its well-connected customers. To do that, Flight Centre partnered with Scala, using a digital signage solution for stores that needed to be scalable, easy to use, and able to support different screen formats, live data, and localized content.

Scala delivered a centrally managed digital signage platform with live data integration, localized targeting, and tools for store staff to update content in real time. The rollout expanded to more than 300 stores and 700 screens, and measurement showed strong impact: an 89% increase in views and a 52% increase in attention time compared with the old printed signs.

Flight Centre Travel Group

Michael Frost

Retail Digital Experience