Case Study: Tesco achieves an engaging in-store shopping experience with Scala

Engaging Shopping Experience at Tesco Off License

Tesco, a leading grocery retailer, sought to create a future-proof, engaging "theatre environment" for their Off License store in Dublin. Their challenge was to enhance the shopping experience at the point of purchase with an interactive digital signage solution. They wanted a key feature to be an interactive "lift and learn" whisky unit, all managed from a single, central platform. The vendor, Scala, provided its Enterprise platform as the customer experience engine for this project.

Implemented by Scala partner IPC, the solution utilized unique "stretched" LCD screens integrated into shelving at eye level. It included motion graphics, low-level audio, and the bespoke interactive whisky unit that was later expanded for wine and champagne. The flexibility of Scala allowed for easy content creation and deployment from a central location. The installation won the "Best overall retail experience" award, received excellent feedback from customers and staff, and successfully created a modern, interactive feel for the store.

Tesco

Colin Cashman

Store Manager