Case Study: Heineken achieves effective digital corporate communication with Scala

Effective Digital Corporate Communication at Heineken

Heineken, a leading global brewer, sought to enhance its internal corporate communications to staff across its eight UK locations. They partnered with Scala and its integration partner, Pixel Inspiration, to implement a custom digital signage network. The challenge was to create a streamlined system for delivering timely news and video content to both office-based and remote employees.

The solution involved a tailored content management system built on the Scala platform, uniquely integrated with Heineken's existing Polycom video conferencing system. This allowed non-technical staff to easily schedule and broadcast live events, pre-recorded videos, and automated web feeds to all screens. The Scala-driven network provided Heineken with full in-house control over its communications, enabling simple, effective, and live video-based messaging to its entire workforce.

Heineken

Nikk Smith

Heineken